On the printing-centric website WhatTheyThink, Patrick Henry reports that “corporate America’s spending on the production and distribution of branded content–media created by businesses for marketing and customer relations purposes–came to nearly $1.4 million per company surveyed this year. Print accounted for 43% of the spend, with electronic and ‘other’ media representing 35% and 12% respectively.” These figures come from the Custom Content Council, a trade group for custom publishing.
For much more on the spending breakdown, see the WhatTheyThink article.
This article was last modified on June 19, 2020
This article was first published on January 4, 2011
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