On the printing-centric website WhatTheyThink, Patrick Henry reports that “corporate America’s spending on the production and distribution of branded content–media created by businesses for marketing and customer relations purposes–came to nearly $1.4 million per company surveyed this year. Print accounted for 43% of the spend, with electronic and ‘other’ media representing 35% and 12% respectively.” These figures come from the Custom Content Council, a trade group for custom publishing.
For much more on the spending breakdown, see the WhatTheyThink article.
This article was last modified on June 19, 2020
This article was first published on January 4, 2011
Commenting is easier and faster when you're logged in!
Recommended for you
Photoshop, Illustrator, and InDesign New Features Guides Updated for 2023
These free reference guides are a unique resource for understanding the evolutio...
Main Actor 3.53 Review
This is a unique DV and analog video editor that is available on both Windows an...
This Week in InDesign Articles, Number 97
Oh, we have all kinds of great stuff for you today!