September, 2002 | CreativePro Network

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Archive: September, 2002

The Art of Business: Guerilla Management and Marketing

Remember Jay Conrad Levinson? In 1983, he wrote the wildly successful “Guerilla Marketing,” a book that sold millions of copies and was subsequently printed in dozens of languages. You can never accuse him of not working to extend his brand; since then he’s written 13 additional Guerilla titles and he markets Guerilla seminars relentlessly through […]

InDesign How-To: Using OpenType

OpenType is a new font format that gives you access to thousands of special characters within your page layout or illustration — providing the application supports the format. One application that does support OpenType is InDesign 2.0. With this software combination you can automatically insert ligatures and special accents without trudging off to specialty helper […]

For Position Only: Is Cross-Media Publishing Fact or Fiction?

"Fact or Fiction: Reusing Content Across Multiple Media" was the panel I moderated at Seybold San Francisco two weeks ago, and you’ll be happy to know that the three industry experts who spoke all agreed that reusing content across multiple media is "fact" — at least, within limits. Indeed, even before the panelists spoke, I […]

Adobe Acrobat 5 Master Class: Making Secure Interactive PDFs

Excerpted from “Adobe Acrobat 5 Master Class: Interactivity and Multimedia for PDF” (Peachpit Press). Peachpit Press is offering this book at a discount to creativepro.com readers. Follow this link. We all know that Adobe Acrobat can be used to generate PDF files for print and on the Web, but you may not have tapped into […]

Canon Optura 200MC: Big Movies from a Small Video Camera

Thanks to the small size and form factor of MiniDV videotape, video camcorders are tinier than ever, and for several years, Canon has produced an excellent line of single-chip, small-sized MiniDV camcorders. The Optura 200MC is Canon’s latest entry into the "micro video" market and, as with previous mini models from Canon, the 200MC delivers […]

dot-font: Not Your Usual Type

Type design has always been an international phenomenon, and the explosion of small digital type foundries in recent years is not limited to the United States, or even to the English-speaking world. While the fonts that ship with new computers, and those that come with software packages from Microsoft and Adobe and other major vendors, […]

Under the Desktop: Wandering and Wondering at Seybold SF

The main events at this month’s Seybold San Francisco conference and expo looked to be the latest in enterprise publishing with XML, although there was strong competition from PDF workflows. Some developers demonstrated a single tool while others showcased an entire solution, from soup to nuts. For those of us with a hardware bent, there […]

Designing Web Sites That Sell: Components of Commerce

Excerpted from “Designing Web Sites That Sell” (Peachpit Press). Peachpit Press is offering this book at a discount to creativepro.com readers. Follow this link. Many commerce sites have paid the price for poor usability and interaction design. From these failures and from others’ successes, usability experts have identified some best practices for the interaction design […]

The Art of Business: When Things Go Wrong

Motorcycle enthusiasts are fond of saying: There are two types of riders, those who have gone down, and those who are going down. Tweaked for the creative world, it can be said: There are two types of creative professionals, those who have had contractual problems with clients and those who will. Here are a few […]