Digital printing processes allow the document lifecycle to mirror the product lifecycle bell curve. For example, smaller volumes of marketing collateral may be required during product introduction, higher volumes during the growth and maturity stages, and smaller volumes again as product sales moderate. Book publishers can choose a short run for a promotional tour, higher volumes for the book release, and “books on demand” to avoid back order and out of stock situations.
Because quality no longer drives the workflow when making the choice to use digital printing processes instead of offset, the determining factors are more likely to be run length and processing costs. How do service providers decide when to move print jobs from one process to another? What costs – both in time and expense – do they factor in? Are there other considerations?
WhatTheyThink.com today announced a free educational webinar: Working the Document LifeCycle – When to Move a Job From Offset to Digital, to be broadcast on Wednesday, May 14, from 2:00 to 3:00 PM Eastern Time. Gail Nickel-Kailing, managing editor of WhatTheyThink’s new Going Green blog and website and managing director of Business Strategies Etc., will moderate this event sponsored by Océ North America.
No-charge registration for this event is available at this special Internet page:
https://members.whattheythink.com/WebCasts/FrmWebinar.cfm?id=86
“As technology has evolved and improved, digitally-printed products have become nearly indistinguishable to the average user from those produced on traditional offset equipment,” said Randy Davidson, President, WhatTheyThink. “The ‘inflection point’ at which all costs are equal across both processes varies in each operation and can be a challenge to determine. This valuable session examines the calculation process and will be extremely useful for print service providers who want to offer their customers short run digital services.”
“Digital printing used to be a ‘good enough’ substitute for offset printing, however technology improvements now deliver print quality that matches traditional offset. Quality has become a non-issue! Because print service providers can offer both production processes on the same floor, they have to choose which workflow is appropriate for the job at hand,” said Gail Nickel-Kailing, Business Strategies Etc., organizer and moderator of this session. “In this session we examine the decision process that printers implement to reach the digital ‘sweet spot’ in their operation.”
Attendees are encouraged to participate in a live question and answer session during this event to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.
This article was last modified on December 17, 2022
This article was first published on May 6, 2008
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