WordPress for Creative Pros, Part 1

WordPress’s early claim to fame was as a tool that made it easy to create and maintain simple blogs. If that were all it did, it would still be useful for creative pros, since a blog can be a good way to promote yourself. (I use WordPress for my portfolio and tutorial sites.) But thousands of institutions also rely on sites that were built at least in part with WordPress: WSJ.Magazine, Eye-Fi, College Crunch, and others.

In this how-to, I’ll go over the basics of setting up a WordPress blog, with useful tips and tricks you won’t find in the official documentation. Then I’ll get into how to add text and images, set up categories and tags, and publish your first post.

Step 1
You can set up a WordPress blog for free at WordPress.com. However, your server space would be smaller than what you get at many hosting companies, and your site’s URL would be http://[yourblognamehere].wordpress.com. If those limitations don’t work for you, I recommend that you set up your blog with its own .com registration via a hosting company.

If you already have a .com Web site, it’s best to install the WordPress software onto a directory on your site. For example, instead of setting up my blog at blog.chadneuman.com, I set it up in a directory, www.chadneuman.com/blog/.

To install the software, go to WordPress.org, not WordPress.com. Click the download link, uncompress the folder, and upload its contents via FTP to a directory of your choosing. If your hosting server has a one-click-install set-up (mine does), this process is even easier. Either way, the software will be uploaded to your web site.

Step 2
WordPress will e-mail you a link to install your blog on your server and generate a random password for you. Be sure to write this down; I copy it to the clipboard, as well. The username will be “admin.”

After the blog is installed — and anytime you want to log in — type “wp-login.php” or “wp-admin” after the directory or site URL in which your blog is installed; for example, “/blog/wp-login.php.” Log in using the admin username and your password.

Step 3
Once you’ve signed in, you’ll see the Dashboard. From here, you can see how many posts, pages, categories, and tags your blog has. You can also find other options, such as link list, media library, plug-ins, appearance themes, and other settings.

Change your password immediately by clicking on “admin” in the upper right hand corner. If you’d like, you can change your display name from admin to whatever name you want associated with your blog posts.

Be sure to click Update Profile if you change any of the settings, including your password.

Step 4
Now’s a good time to add an About page. Note that I said “page,” not “post.” Posts are actual blog posts, while pages are usually static and contain information not found on a blog post, such as contacts, FAQs, and, in this case, details about you.

To create this page, click Pages in the Dashboard’s left navigation column and then click Add New. To change an existing page, hover the mouse over it, then edit it, delete, or view the page.

Step 5
After clicking Edit, open the About page.

Near the top of the text area is the title and the permalink. The permalink is the permanent link of the URL, whether it’s a page or post.

Type in some text to describe the site.

Immediately above the text area are options for such word-processing functions as bold, italics, strikethrough, bullet points, and block quotes. The block quotes are helpful for quoting large sections of text. You can also justify text (left, center, and right), add or remove links, and spell check.

Click the icon on the far right, which looks like a color palette. That’s the Kitchen Sink, and it brings up a second set of options: paragraph font formatting, underline, full justify, text color, paste as plain text, paste from Microsoft Word, remove formatting, insert/edit embedded media, insert custom character, outdent and indent, undo, redo, and help.

Wondering why you’d want to remove formatting? Often when you paste text from Microsoft Word, it comes in with hidden formatting that may affect the blog theme’s formatting. Removing the hidden Word formatting can help.

WordPress’s default is the Visual editor, which won’t show you hidden formatting. To see hidden formatting, or the source code of a blog page or post, click the HTML tab above the text area.

On the right-hand side of the editor, you can set the attributes of the page (or post) to pending review, draft, or published. You can set the visibility to private, password-protected, or public. If it’s private, only people signed in as the blog administrator can see the posts.

After typing in a description of your blog, click Update Page to save changes.

Step 6
Let’s create a blog post. When you install a new WordPress blog, it automatically includes a blog post entitled “Hello World!” To edit that post, click on Edit under Posts on the left-hand side of the Dashboard. To create a new blog post, click Add New.

Step 7
You may notice that the blog post editor is the one you used to create and edit pages. Type in a title at the top and some text in the editor area.

Tip: In the Visual mode, press Shift-Enter to insert a single line break, and press Enter to drop a double line break between paragraphs. In HTML mode, you can insert the code </br> to insert a single-line break, or <p> to insert a larger line break.

Step 8
To insert an image, click the icon just to the right of the words “Upload/Insert.”

Upload an image from your computer, then add a caption and description. Choose whether the image will link to another page or image. Set the alignment in relation to the surrounding text and the size and click Insert into Post.

You can also insert images that are online by entering their URLs. Once you’ve uploaded an image, whether from your computer or the Internet, it’s in your site’s Media Library, and you can insert it again at any time.

Note that it’s better to resize an image in Photoshop or a similar photo-editing program than to resize it in WordPress. Not only will the Photoshop-resized image look better, but inserting a large image and resizing it to be smaller in WordPress still loads a large file, potentially slowing down your site.

Step 9
If your blog post is on the long side, you may not want it all to display on the blog’s front or index page. Instead, you may want to have readers click through to a specific post page to see the entire post.

To set the spot where the text will end on the front page, click the More tag (circled in red in the screenshot below). Now when this post is displayed on the front page, or in the monthly archive of posts, or the category index, it will display only the content before the More tag until visitors click the Read More link.

Almost done! Go to page 2 for the last few steps.

Posted on: April 23, 2009

16 Comments on WordPress for Creative Pros, Part 1

  1. Thanks for the great post on using WordPress. We use it at my company for our blog but I’m a contributor not the site’s manager. I appreciated your clear advice and step by steps. I can’t wait for part II.

  2. Agreed. As a long time wordpress user, this is a great article on getting your feet wet!

  3. Thanks for the concise and informative article. I started setting up my blog and became somewhat overwhelmed. Your article brought clarity to many questions.

    I am really looking forward to Part II. Sooner rather than later I hope!

  4. Chad, thanks a million. You have unscrambled the maze for me. I wanted to set up a WordPress Blog, but information overload confused me; now your article has shown me how to proceed, including the options of a stand alone blog or have it done through a website.

    Thanks again, and I look forward to reading Part 2.


  5. You’ve made a couple things a lot more clear – Like the difference betweeen pages and posts.

    Looking forward to the stuff on working with templates especially.

    Thanks again.

    Victor S
    Fort worth, TX

  6. Thank you, thank you, thank you, thank you for posting this article on CreativePro. The subject matter is EXACTLY was I was looking for. Looking forward to reading part 2.


  7. For almost two years I have struggled with Word Press. I have spoken to other designers who concur: this is not an easy program. The installation alone is breathtakingly complex, thus, when people refer to this as a “user-friendly” program, one can only giggle. That said, Word Press does seem to represent some of the best designed websites. Hopefully, following this tutorial, I will FINALLY get it.
    PS Just discovered FREEWAY PRO and my dreams of a “publishing based web design program” have been answered. Sweet.

  8. I use WP for my new site.
    I had some issues getting some of the features to work incorporating WP into a previously existing site, though. But, as a standalone, it works very well.
    As with any powerful software, there is a learning curve, and many options.
    I look forward to seeing your next part of this article.
    Ken Storch PhotographyUncapped.com

  9. Thanks for the article, we use WordPress for our site and blog. As a contributor not a designer is good for me to read about the backend —- have a better understanding what my designers are going through. Part 2 looks like something I will be sharing with my designers.

    bingdesign.com – we used a Woo theme
    BINGenuity.com – is our blog


  10. In step 11 you state “click on Publish” and show a visual of a blue button with the word Publish on it. However, in the actual online blog interface I see a blue button with the words “Update Post”.

  11. thanks for the comments everyone! Re: “tough to follow”; It depends on if you are just editing an already published post, or publishing a new one. If you are creating a new post, then it should say “publish,” and if you are updating a post, it may say “Update post.” But be sure you have the most recent version of WordPress too.

  12. I’ve created my blog directory on my site and uploaded the WordPress files via FTP. But I don’t understand how WordPress knows where to send the email you mention in Step Two, Chad.

    “Never underestimate the power of a minority who cherish the vision of a just and gentle world” – Robert Bellah

  13. CJB;

    If you have an automatic install with your hosting company then it would tell you to go to /wp-admin/install.php after the directory. But if you just uploaded it via FTP, please see http://codex.wordpress.org/Installing_WordPress#Famous_5-Minute_Install.

    Thanks, Chad

  14. I recently undertook the formidable task of building a new web site/blog. This is always significantly more challenging than one expects. Especially if you want to create a web property that increases in value with time.

    I’ve shared my insights on the journey in a recent post. http://tinyurl.com/yjpdhfu

    The end result is that I am now able to put a lot more time and effort into one web property that meets all of my needs and keeps my online visibility higher than it has ever been.

  15. Thanks for a concise, informative article! Looking forward to part 2. I worked on wordpress.com but never ventured into adding to my or my client’s hosted site. Great job!

  16. Thanks for the great lesson, it has been really helpful…as a beginner i already feel like a pro.

    thanks again…great work

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