In a post on the blog Just Creative Design, Jacob Cass outlines what he sees as the five key characteristics of good logos:
– Appropriate
– Memorable
– Simple
– Timeless
– Versatile
He backs up his beliefs with examples of each characteristic and quotations from well-known logo designers and. For instance, Cass cites Coca-Cola as a timeless logo and quotes David Airey as saying, “Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.”
Read the entire post here.
This article was last modified on December 14, 2022
This article was first published on July 29, 2009
Commenting is easier and faster when you're logged in!
Recommended for you
Breaking up pages with the Page Tool.
In my previous post, I wrote about the Page Tool. Not only can you use this tool...
Industry Analysis: Are Digital Cameras Impacting the Stock Image Market?
Every year, TrendWatch GA takes a look at the stock image market, and this year...
InDesign CS3 Starts Shipping Today (and Those Other Design/Web CS3 Apps Too)
So ? who cares if it's April 16 and you spent your last dollar paying your incom...