Web Design Tips: Using Graphic Elements to Persuade Customers
This story is taken from “Submit Now: Designing Persuasive Web Sites.”
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It’s one thing to slap togther some HTML and a few GIFS and call it a Web page. But creating a Web site that invites interaction take a bit more planning, especially if you have goods or ideas to sell. In that case, having a usable site isn’t enough. You need to make it persuasive as well.
Graphic elements are just two ways in which you can convert visitors into customers. For example, images sell goods and buttons facilitate purchasing.
In these excerpts from “Submit Now: Designing Persuasive Web Sites” you’ll learn how to present images and design buttons for your Web pages that invite transaction as well as interaction.
We’ve posted these stories as PDF files. All you do is click these links “Pictures that Sell” and “Buttons” to open the PDF files in your Web browser. You can also download the PDFs to your machine for later viewing.
To open the PDF, you’ll need Adobe Acrobat Reader. Get it here:
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To learn how to configure your browser for viewing PDF files, see the Adobe Reader tech support page.
This article was last modified on January 3, 2023
This article was first published on August 27, 2003
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