Traditional printing may no longer be growing fast enough to support a profitable future on its own. To survive in the long-term, therefore, forward-thinking printers are seeking to develop new revenue streams through diversified service offerings.
"As print becomes an increasingly smaller slice of the media pie, the question for printers becomes, ‘How can I capture more of my clients’ revenue dollars beyond the press?’ The answer is value-added services," notes graphic communications industry analyst and writer Heidi Tolliver-Nigro, author of Diversifying with Value-Added Services: Unlocking Hidden Profit Potential, released this month by the National Association for Printing Leadership (NAPL).
In Diversifying with Value-Added Services, graphic communications company leaders have a comprehensive guide to developing a successful and profitable value-added services program. Author Tolliver-Nigro explores how printers can use value-added services to rise above the commodity arena and provide total communications solutions that provide value for customers. Readers will learn:
- Which services are the most profitable.
- How to determine which services make the most sense for their organizations.
- What capital investment is required.
- The best ways to get started.
- How to position themselves with customers as a strategic partner, rather than "just a printer."
The book offers a practical, no-nonsense look at the value-added services arena by exploring the benefits, realities, investments, and sales approaches required for a full range of popular value-added services, including prepress services; creative design; web design; interactive media; large-format printing; customized email programs; digital-asset management; variable data printing; one-to-one marketing; and mailing and fulfillment.
Diversifying with Value-Added Services: Unlocking Hidden Profit Potential (NP 376) is $29.95 for NAPL members; $39.95, non-members. To order, call (800) 642-6275, Option 3; email or****@**pl.org; or go online to NAPL’s bookstore at www.napl.org/store/.
NAPL is committed to helping the graphic arts community succeed within today’s highly competitive communications environment. The level of information provided in Diversifying with Value-Added Services is a prime example of that commitment.
This article was last modified on January 18, 2023
This article was first published on March 25, 2005
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