United and Continental Airlines recently announced a merger of the two companies. The new name is “United Airlines”. The new logo is this:
As you can see, while the first word in the name is still “United,” all other visual vestiges of United have disappeared.
What do you think of the new logo? Is it a successful mash-up, or just a mish-mash? Reply in the Comments.
For a bit of history on the design legacy of both companies, see Alissa Walker’s article “The New United-Continental Logo: Flying a Little Too Close Together.”
This article was last modified on August 13, 2021
This article was first published on May 6, 2010
Commenting is easier and faster when you're logged in!
Recommended for you
Neue Haas Unica: The Lost Sequel to Univers and Helvetica
Pardon me for waxing enthusiastic. Some things are just too cool to stay calm ab...
Creating "Hobbit" Type in Photoshop and Illustrator
Unless you’ve been living under a rock the size of a cave troll, you...
Check, Please: A Typographic Checklist
In the best of all possible worlds, we’d have type-savvy proofreaders or copy ed...