Ordinarily, black does not convert to rich black when you export a PDF, and that’s a good thing. If you’re printing on a printing press, you don’t want fine lines and text to be in rich black most of the time.
But it sounds as though you do want rich black. Is it just so that it looks really black on screen when you open the PDF in Acrobat?
My guess is that you’re using a different PDF preset than before. For example, maybe you switched to PDF/X-1a, which is great for printing, but may look washed out on screen. (Acrobat is just trying to do you a favor by showing you that real printing ink isn’t truly solid black.)
One way to force your PDF to have rich blacks is to choose Working RGB (sRGB) in the Destination pop-up menu, in the Output pane of the Export PDF dialog box. That’ll look great on screen, but you wouldn’t want to send that to a commercial printer, as everything is converted to rgb.