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Low quality images when making web ads

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    • March 21, 2016 at 7:15 am #83175
      Thomas O’Boyle
      Member

      This is probably a really basic question, so forgive me. But I’ve been using InDesign for years, with no problems with quality. However, now that I am making ads for Google Display Network (with fixed pixel dimensions to adhere to), the images are really low quality. The text is barely legible. I know that’s probably because the files are really small and there aren’t enough pixels to work with, given the dimensions that Google gives. But all other Google Ads I see look just fine, so there must be a way around.

      Here’s an example of the ads we have created – https://www.dropbox.com/s/73bydown5143hm2/CPD%20250%20x%20250%202.jpg?dl=0

      My questions are, either:
      A) Is there a way to make higher quality images, that are still the same dimensions? Or
      B) Should I be using a different programme instead?

      Thanks,
      Tom

    • March 21, 2016 at 9:29 am #83181
      David Blatner
      Keymaster

      I wish InDesign had a “Save for Web” feature such as Illustrator or Photoshop, but until then you’ll probably get better results creating web graphics in one of those programs.

      Or, you might export as a PNG or PDF, then open in Photoshop and export to web (such as JPG or a more compressed PNG)

    • March 21, 2016 at 2:09 pm #83204
      Colleen Shannon
      Member

      With social media ads, I have found that exporting to 144 (or even 288) dpi gives the best results. They seem to be using an auto-compression that destroys perfectly good 72 dpi jpgs.

      PNG is great for images like yours that have raster and vector art.

    • March 23, 2016 at 5:56 am #83270
      Sam Sharpe
      Member

      96 dpi seems to work well for images in Outlook emails and iOS so it might be the same for GDN. I agree with David and Colleen in that it’s best to export from InDesign at a higher resolution and then saving for the web from Photoshop after resizing.

      You’ll get more control over text anti aliasing direct from Photoshop if you make the text there.

      David – save/export for the web from InDesign would be very useful!

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