It's a client of mine who just loves his company's brochures to flip pages online — and he subscribes to get this done. So, because I design all the booklets/brochures for him, I made a copy of one, added the page turning transition, exported it (from InD CS5) as a SWF and, as far as I remember, opened the trial version of eDocker which presented me with a sort of 3/4 column interface with nothing very explanatory in it. I think I managed to place the booklet in it and export something which, in FireFox, looked small and disappointingly like the SWF export from InD — where each spread (of 2 pages) was a single page, including the front cover which had a blank page to its left. Euw!
I tried Flipping Book too and don't understand your appealing suggestion, Eugene, of 'loading' the PDF into Flipping Book. It seemed to want me to open a text file and type a list of pages …
I'll see if I can download some more free trials.