When you’re selecting colors for a project do you always consider the emotional impact of the hues you use? Many colors have strong ties to human emotions. Some assocations are obvious. We probably all know that green evokes ideas of freshness, renewal, and health, white is purity, and red means passion (whether love or hate). But would you be able to name the most child-like color off the top of your head? Here’s a hint.
The folks at Carey Joliffe, a full-service design boutique in Denver have put together a very handy (and free) chart called The Psychology of Color. It lists nearly 50 PMS colors with positive associations for each, and negative associations in some cases as well.
Also worth checking out is a related infographic at the marketing blog Kissmetrics, How Do Colors Affect Purchases?
This article was last modified on January 8, 2023
This article was first published on June 6, 2013
Commenting is easier and faster when you're logged in!
Recommended for you
Formatting Text with the Selection Tool
If you want to change the formatting of all the text in a text frame, try select...
Using the Book Panel in InDesign
Learn how to use the Book panel to make any long-document project more manageabl...
New Edition of Introduction to Graphic Communication Merges Print with Augmented Reality
By John Parsons In 2007, Cal Poly professor Harvey Levenson authored a textbook,...