The volume and speed of creating and approving marketing collateral have become a serious bottleneck for enterprises, marketing teams, and creative agencies alike.
The chaos of disjointed feedback returned through a range of mediums, from phone calls to email threads with file attachments, and handwritten notes, is a challenge faced by many. This often leads to version control issues, and excessive energy spent chasing and deciphering feedback, resulting in frustration for designers, project managers, and wider stakeholders.
Shifting to online proofing software brings substantial efficiencies throughout the review and approval process.
An online proofing platform (such as PageProof) provides a consistent experience for reviewers to give feedback and approvals on all types of creative work, ensures they are reviewing the latest version, and provides a clear, concise to-do list of change requests.
When considering a move to online proofing, expect broad file support that includes:
Benefits of online proofing include:
1) Increased clarity and speed
Emails with changes and feedback can create confusion and conflict. Moving the review process to a dedicated platform allows for real-time collaboration in one central location, ensuring everyone is working on the same version at the same time.
Online proofing brings clarity by consolidating creative feedback into a single, clearly marked-up set of changes for designers, allowing them to focus on what they love — designing.
The best online proofing software will integrate seamlessly with business tools such as monday.com and Asana, ensuring that project management systems are automatically updated. This reduces the need for constant interruptions, as proof information and statuses are automatically updated in your other tools.
2) Enhanced cross-team communication and collaboration
Reviewers and stakeholders can come from any team in any organization. Automated workflows in the proofing process ensure that roles and deadlines are clearly defined, guaranteeing the right people will see the proof at the right time.
The creative approval process is further streamlined with automated reminders and controls that manage the number of decisions before the proof moves to the next stage. This automation helps to save organizations time at all stages of their creative workflow – with 70% of business leaders believing that they can save 30 hours every month.
3) Improving content accuracy and brand compliance
Online proofing offers many tools to ensure that designs are pixel-perfect with ease. Smart features allow precision checking of all elements on a proof including rulers, gridlines, barcode scanners, color separation previews, comparison of versions, and more.
Premium online proofing platforms have automated checks for QR and barcodes, colors, and fonts, automatically detect broken email links, and allow you to effortlessly spot differences between proof versions – all aimed to assist reviewers and minimize errors. Brand compliance is further achieved with checklists to guide reviewers.
4) Protection of pre-release marketing and creative assets
World-class proofing systems will keep files safe with encryption at every step. This keeps sensitive assets secure, with information obscured from unauthorized eyes, and ensures that your intellectual property stays private during the review and approval process.
5) AI-powered efficiency
Leveraging AI within online proofing can significantly boost the efficiency of your team. Look for a platform with a clearly outlined AI strategy to maximize benefits and enhance your workflow.
PageProof Intelligence™ utilizes a series of algorithms, artificial intelligence (AI), and data predictions through machine learning (ML) to further enhance how marketing and creative teams review and approve creative content.
The first PageProof Intelligence™ AI feature released is Smart Tags. Smart Tags allow users to find proofs quickly and easily using AI-powered image recognition, eliminating the need to rely on naming conventions or manual tagging.
Scale your creative output with online proofing
Online proofing offers numerous benefits, including, clear feedback and change requests, protection of pre-release creative assets, enhanced collaboration, and brand compliance. Additionally, look for online proofing software with AI functionality to help further streamline the creative process.
Embracing online proofing can revolutionize your team’s creative workflows, allowing you to save time, minimize potential costly errors, and scale your business operations. Make this shift for a more streamlined and effective creative process. Book a demo to see PageProof in action.
This article was last modified on July 17, 2024
This article was first published on July 17, 2024
Commenting is easier and faster when you're logged in!
