Turn One Campaign into a Multi-Channel System

You start with one campaign idea. Then it turns into dozens of deliverables across print, email, web, and social. Every piece needs to stay aligned, even as formats and requirements change.

In this session, Chris Converse shows the practical side of campaign production. Using techniques with your favorite Adobe apps and AI tools, Chris demonstrates how to build out a coordinated set of campaign assets from an existing brand system. Learn how adaptable layouts, reusable design elements, and organized assets make it possible to efficiently produce marketing materials that support an omnichannel marketing campaign.

See how to maintain a consistent visual language across formats and platforms. Walk away with practical ideas you can apply to your own campaign work.

You’ll learn how to:

• Translate a campaign concept into coordinated assets across print, email, web, and social
• Adapt layouts so one design system works across multiple formats and platforms
• Reuse design elements to maintain visual consistency across campaign materials
• Organize and manage assets for faster, more efficient campaign production
• Apply brand guidelines to maintain a consistent visual language across channels