Real-World Print Solutions for Any Budget

You love print, but you don’t know if you have the budget to use it in your campaigns, right? Take heart! In this practical session, explore what’s possible in print today, across a wide spectrum of budgets. Learn how different print techniques influence your audience and how to choose approaches that align with your project goals.

Through real-world examples, Sabine Lenz will show you how the same design objective can be achieved in multiple ways—from short-run solutions to higher-volume production. See how production choices shape the final piece and support your marketing outcomes.

You’ll leave empowered by knowing that you can elevate a printed piece without overbuilding or overspending.

This session is for working designers and marketing teams who want to create impactful print while staying grounded in real client constraints and budget realities.

Topics include:

• Understanding what print techniques are possible today across different budgets
• Exploring multiple ways to achieve the same design outcome
• Matching production approaches to project goals and audience experience
• Making print decisions that support real marketing results