[Project-Based] Bringing the Human Touch Back to Marketing Design

PROJECT-BASED SESSION

We’re all seeing more AI-generated visuals in our day-to-day work. As more brands lean into them, marketing campaigns are starting to look and feel the same. Designers who bring visible human craft into their work can help brands stop “the scroll” by standing out with visuals that feel authentic, distinctive, and memorable.

In this session, explore how handmade illustration, patterns, and textures can become powerful brand assets that support storytelling and bring personality to marketing visuals across digital and print campaigns.

Discover how a human touch in design creates visuals that feel more personal, memorable, and uniquely tied to a brand.

You’ll learn how to:

• Draw simple handcrafted illustrations with marker pens, Adobe Illustrator, or Photoshop
• Create simple, repeatable patterns that can become distinctive brand elements
• Create textures for Photoshop or Illustrator artwork
• Create handwritten letterforms