Paula Scher: A Visionary in Design

Learning how to use your design tools is important, but even more important is learning how to see and how to think about design!

Over the past 50 years, world-renowned graphic designer Paula Scher has revolutionized our field with her bold, iconic, and often controversial work. Her designs, characterized by their vibrant colors, distinctive typography, and thought-provoking imagery, have become synonymous with cultural movements and social commentary.

Join Paula for this rare opportunity to see through her eyes as she describes some of her favorite projects and explains her decision process. After her presentation, you will be able to join her in a live, informal Q&A chat.

Scher believes that design should not be merely functional but should also engage and inspire audiences while standing the test of time. She emphasizes the importance of creating authentic and memorable designs that communicate a brand’s identity and message while resonating with consumers on an emotional level.