Figma for Marketing Designers: Strategic Design at Scale

Figma is more than a design tool—it’s a platform that empowers marketing designers to collaborate and execute effectively. In this session, learn to leverage Figma’s capabilities to create beautiful, purposeful, and scalable marketing assets.

We’ll dive into how Figma supports design thinking methodologies, allowing you to gather feedback, and iterate with speed. Learn how to apply audience-first strategies to ensure every asset connects with intention. We’ll also explore building a unified design system that enables brand consistency while supporting agile marketing demands.

Key takeaways:

• Navigate Figma’s interface confidently, leveraging your Adobe background
• Apply strategic design systems to create scalable, on-brand marketing assets
• Organize files and components for efficiency, consistency, and collaboration
• Use Figma’s real-time features to streamline feedback and approvals across teams
• Embrace an audience-first mindset to guide impactful, user-centered design decisions