I’ve never been much into astrology, though I do seem to exhibit many of the common traits of my own sign, Taurus, and I read my horoscope with about the same enthusiasm as I do Chinese fortune cookies. These days you don’t hear nearly as much about astrology as we did back in the sixties and seventies – it seems like everywhere you looked back then there were references in pop culture to the signs of the zodiac.
One thing I do like about astrology is the artwork – with 12 specific images it’s always interesting to see how individual artists interpret the various signs, which can be pictured any number of ways.
Today’s images are all from a Scott paper company promotion from 1966, showing the results of printing on what today we would refer to as “common index paper.” The original calendar is large – 19” x 14”, and each image is printed in flat colors, not process, on the different colored index stock that Scott produced at the time. I particularly like the decorative typeface choices, which are very “sixties.” Click on any image for a larger version.
Aries, the ram (March 21 to April 20), is the first sign of the Zodiac and those born under this sign are active, aggressive, initiating, independent, sometimes combative, assertive and often thought of as born leaders. Aries are lively, energetic and daring.
Taurus, the bull (April 21 to May 20) tends to produce people who are persevering, down-to-earth, often stubborn, possessive and dependable. Taureans are sometimes described as “bull headed” and can be dogged and determined.
Those born under Gemini, the twins (May 21 to June 21), tend to be sociable, talkative, mental, flexible and sometimes superficial. Geminis are often said to have a dual nature and be very communicative.
Cancer, the crab (June 22 to July 23) tends to produce individuals who are nurturing, contemplative, gentle, conservative and feeling. Cancer natives are sensitive and self-protective.
Leo, the lion (July 24 to August 23) is the fifth sign of the zodiac and those born under the sign are warm, magnanimous, caring, authoritative and generous. The sign symbolizes courage and leadership.
Those who are Virgo, the virgin (August 24 to September 23) tend to be intelligent, analytical, sometimes reserved, helpful and conscientious. Virgos can be shy and composed.
Libra, the scales (September 24 to October 23) produces folks who are just, fair, diplomatic, kind and fair, though they can be indecisive as well. Libra natives tend to balance issues and have a good sense of justice.
Scorpio natives, the scorpion (October 24 to November 22) are determined, passionate, perceptive, focused and resourceful. Scorpios are often thought of being cunning and sometimes revengeful.
Sagittarius, the archer (November 23 to December 22), represents those who are honest, optimistic, outspoken, independent and adventurous. The archer symbolizes the animal natures and desires of man.
Capricorns, the goat (December 23 to January 20) are resourceful and tenacious, and often have great ambition. They are gregarious, but are thought to be loners at heart and sometimes introverted.
Aquarius, the water bearer (January 21 to February 19), is the 11th sign of the zodiac and those born under this sign are eccentric, individualistic, assertive, inventive and sometimes cool and detached. The symbol of the water bearer is of one who gives life and spiritual food to the world.
Pisces, the fish (February 20 to March 20) is ruled by Neptune and Pisceans tend to be dreamy, artistic, sensitive and compassionate. Those born under this sign are sometimes conflicted and can have difficulty making decisions.
I’m still not completely sold on astrology, but I do like the artwork and imagery. I may just have to hand this particular calendar up.
This article was last modified on February 28, 2021
This article was first published on August 2, 2012
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