Recently Adobe released a new mobile application for iOS (iPhone), Adobe Post.
Like many other Adobe mobile apps Adobe Post is completely free, but unlike the other apps, this one is targeted at mainstream users rather than creative professionals.
What is Adobe Post?
The primary use of this app is to allow users to use their photographs and text to create beautiful images for social media. It can be used outside of that context according to Adobe, in order to create blog banners and email graphics as well. Some designers feel that this and sites like Canva and Picmonkey undermine the profession, whiles others have embraced them as a way to offset work they feel doesn’t require the skill level that an experienced designer brings to the table.
The Adobe Post app is easy enough to use and is very intuitive. It comes with a library of images and text that a user can remix in order to make something interesting or to just learn how to use the app. You could also choose to edit existing images in your phone. Adobe Post also allows you save your creations for later use or even re-edit them. You can share the images to various social media websites or send them via email.
My personal experience with the App has been positive. I’ve primarily used it for posting to Instagram and it has encouraged me to use that platform more creatively. I think that is one of the more attractive aspects of this particular application. I think that Adobe Post can be a gateway for the other Creative Cloud mobile apps, since it can easily encourage creating and sharing images natively in mobile devices.
Adobe Post offers a variety of fonts to use on your images and allows for very simple layering. The app also extracts the colors from your image to produce variant options for your filters, giving it a distinct look vs. the native filters in Instagram and other applications.
In truth, the ability to have more definitive control over the look of my image and the ability to add typography to them is what first interested and attracted me to Adobe Post. It feels more fluid and accessible than some of the other Adobe mobile apps when it comes to creation.
Adobe Post Offers Options While Not Overwhelming You
You have the option of starting something from scratch and manipulating it to suit your taste. This feature by itself was very much a step in the right direction, and makes the app more accessible. You don’t have to be a designer to understand it or to appreciate it.
Alternatively you can remix one of the existing looks/templates and add your own images or select from free stock images they provide. This gives anyone the ability to create beautiful social media images on the go. If you have an eye for design, Post gives you a powerful and simple-to-use tool. If you are not a designer in practice but have a love for beautiful imagery, you now have the power to explore that, all in the palm of your hand.
This mobile application could also help some designers who may still be reluctant to engage in social media platforms like Twitter, Instagram or Pinterest, the opportunity to do so without necessarily feeling like they have to alter their portfolio to fit the platform.
Adobe Post or even a few of the other Adobe mobile apps can provide designers with opportunities to create original content that was intended for these platforms and push the limits of their creativity in new ways.
Adobe Post in my opinion was one of the better executions of Adobe’s overall mobile strategy and this app has the ability to bring the average consumer into the Adobe mobile ecosystem—and from there potentially into their other product lines.Tags