Reply To: Layout first or Content first?

Get the content first, as finished off as possible.

I've been in both situations:

“Oh we'll have the content in a few days, start doing layouts!!!”

The layout looks great, they approve it, then the content doesn't fit into it at all, so you need to rework the layout. Then you have to explain to them why certain things were reworked.

Recently I had some photos, and I put two on a page, filling out nearly top and bottom right to the page edge (almost). And when asked could I resize because the images were 30 mm from the foredge I had to explain to resize the image proportionally I'd have to scale diagonally, meaning the other photo wouldn't fit on the page, well hang off the page.

So I always like to get the content first, signed off as much as possible, then you can get going on the layout and stuff and everything goes smoother.