Reply To: Scaling artwork

Thank you so much for the clarification. Now I get it. A lot of this work is very large and viewable at close range, so the artwork must be 300 dpi at actual size and, obviously, sharpness is critical.

That said, can we make a rule of thumb about deliverables that aren’t gianormous like FSIs, ads, etc.? At what point does rescaling the original image in PS become a waste of time if the final file is a pdf x:1a?