Reply To: 1970s Typesetting

One has to be very careful what one smirks at!

I've tried numerous times to sell the idea of a web site to one of my clients, but he is still of the mind set that if he doesn't understand something, “It wouldn't be of any use to me,” he smirks. (He actually smirks!) He refuses to see the value in this form of marketing. And yet, he bills himself as a marketing consultant!

But then, he also misses the days of cold type (AND hot type, for that matter!)

I've since given up on discussing this technology with him. Of course, one day he'll come bursting into my office, eyes all agleam, raving about this new way to get the information about his consulting business out to prospective clients! “What is this new approach?” I'll innocently ask him. “Why, the World Wide Internet!” he'll announce, proud of his mastery of the lingo. [sigh]