Reply To: Best App for Web Ads and Email Blasts

This is an ongoing topic with arguments on all sides. :-)

For example, we had some back and forth in this InDesignSecrets group thread on facebook: https://www.facebook.com/groups/indesignsecrets/permalink/2743409765893502/

I personally love doing my layout in InDesign, then exporting to PDF or PNG; I then open that in Photoshop, tweak it if necessary, and use Save for Web (or Export) to make a good quality web graphic.

You can also use the in5 plug-in from Ajar to make animated HTML web ads (or animated gifs) from InDesign. Pretty amazing.