Posters That Stop Them On the Street

Poster design is a challenge for any graphic designer. A poster is put to a thousand uses, from advertising and event promotion, to public-service announcements. The challenge is to use this simple, two-dimensional medium to engage, inform, and motivate people. Easy to say, but not so easy to do.

Certain principles of composition — unity, balance, and rhythm — can make your posters stop people in their tracks. This article uses illustrations and examples to help you turn principles into effective posters.

We’ve posted this excerpt as a PDF file. To open the PDF file in your Web browser, click "Posters." You can also download the PDF to your machine for later viewing.

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Pages 196-227 excerpted from "Graphic Design Portfolio-Builder: Adobe Photoshop and Adobe Illustrator Projects" by Copyright © 2005. Used with the permission of Pearson Education, Inc. and

Posted on: November 2, 2005

2 Comments on Posters That Stop Them On the Street

  1. Poster PDF would not open

  2. Try Right-Clicking (Control+Click on Mac) on the download link and saving the PDF to your hard disk instead of clicking and letting your browser figure things out.

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