Press release
Olympus has launched four new point-and-shoot cameras featuring High Definition (HD) video recording, up to 14 Megapixels of still image quality, and In-Camera Magic Filters for incredible creativity.
OLYMPUS STYLUS TOUGH-3000
Olympus unveils the STYLUS TOUGH-3000, a shockproof, waterproof and freezeproof compact camera designed to capture all of life’s adventures from the extreme to the everyday. As the first Stylus Tough camera with High-Definition (HD) video, features like Magic Filter that expand your creativity and AF tracking to keep subjects in focus, the STYLUS TOUGH-3000 is as smart as it is durable. It’s also the first of several Stylus Tough cameras to be launched in 2010.
The STYLUS TOUGH-3000 also offers a new graphical user interface (GUI) for intuitive operation and new OLYMPUS software for rapid downloading and enhanced photo organization with Geotagging and Face Recognition functionality.
HD Videos and HDMI Control for a Home Theater Experience
The STYLUS TOUGH-3000 shoots gorgeous 720p HD videos using a dedicated one-touch button, so you’ll always capture the scene. Playback is also a breeze. Now, you’ll be the hit of the party or any family function when you proudly display your brilliant images and videos on high-definition televisions. Simply connect the camera to an HDTV with an HDMI™ cable, which can be purchased separately at any consumer electronics store. With HDMI Control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your favorite couch.
AF Tracking for Friends and Man’s Best Friend
AF Tracking technology locks your fast-moving subject in focus, and continuously adjusts focus and brightness. This enables you to keep in focus fast-moving and unpredictable subjects like snowboarders on your favorite mountain, tropical fish while snorkeling or children at play anywhere in the great outdoors to capture the perfect shot. There’s even a specially designed AF Tracking “Pet Mode” for animal lovers.
Express Your Inner Artist with Magic Filter
In-camera Art Filters debuted on Olympus E-System DSLR (digital single lens reflex) cameras last year. Similar technology, called Magic Filter, has been developed for the new STYLUS TOUGH-3000. The Magic Filter enables the user to enhance and customize images as they’re being captured. This translates into more fun and flexibility as customization is no longer limited to using expensive and time-consuming computer software.
The new Magic Filter includes:
• Pop Art – Enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s;
• Pin Hole – Reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center;
• Fish-Eye – Emulate the wide-angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame; and
• Drawing – Turn your image into a sketch outline for children to color.
Nothing Can Shock This Tough Camera
Afraid the mountain wind might sweep a camera out of your hands and dash it on the rocks below? Never fear, the STYLUS TOUGH-3000, available in fun and sporty red, pink, blue and green, can withstand a five-foot drop thanks to the Stylus Tough series’ shock-absorbing technology, which minimizes the impact on the lens and circuitry.
Point-Dunk-and-Shoot Cameras
Stylus Tough series cameras perform as well underwater as they do on land because their lightweight, yet durable exteriors are matched with interior rubber gaskets and O-rings to seal out the elements. The STYLUS TOUGH-3000 can be submerged up to 10 feet underwater. The inclusion of four preset underwater scene modes makes this camera perfect for taking photos while swimming, snorkeling or simply having worry-free fun in the pool. It can also capture HD movies underwater. The camera features a water-repellent lens coating to prevent water droplets from forming on the lens and enabling you to get crystal-clear shots no matter how wet the shooting environment.
Freezeproof for Arctic Adventures
Whether you’re in the arctic tundra or building a snowman in your backyard, the STYLUS TOUGH-3000 camera can still perform when the temperature dips well below freezing (14 degrees Fahrenheit; -10 degrees Celsius). Stylus Tough cameras continue to enable you to capture great images in freezing situations where most traditional cameras would fail.
Wide-Angle Optical Zoom Captures It All
The STYLUS TOUGH-3000 features a 3.6x wide-angle optical zoom (28-102mm equivalent in 35mm photography, f3.5-5.0) so that even more of the subject makes it into each shot – perfect for underwater photography. The lens does not protrude from its body so it is further protected from harsh conditions.
Cut Out the Blur with Dual Image Stabilization
Dual Image Stabilization combines two technologies – mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization – to provide one powerful anti-blur solution for capturing great images whether the photographer or the subject is moving. Olympus’ mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the internal image sensor to compensate for camera movement, even in low-light conditions when shutter speeds are slower. Additionally, Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds that prevent blurry images often caused by a moving subject.
Hit Them with Your Best Shot: Tap Control
The Stylus Tough cameras can be controlled with a simple tap on their top, back or sides, which is made possible thanks to their internal 3D accelerometer that detects the direction of the force on the camera’s body. In adverse climates, Tap Control ensures fast adjustment of settings even if you are wearing gloves that make pressing traditional buttons nearly impossible.
12 Megapixels for Superior Image Quality
The STYLUS TOUGH-3000 camera offers a 12-megapixel image sensor enabling consumers to achieve consistently sharp and vivid images when producing large-format prints or cropping/enlarging a portion of an image.
Availability and U.S. Pricing
The STYLUS TOUGH-3000 will be available in February 2010. It includes: wrist strap, camera WIN/Mac USB cable, audio/video cable, Li-Ion rechargeable battery, warranty card and manual and OLYMPUS Software on the camera.
STYLUS TOUGH-3000 Estimated Street Price: $229.99 (U.S.)
THREE OLYMPUS STYLUS CAMERAS ZOOM IN WITH STYLE
Olympus’ most powerful lineup of premium Stylus cameras offers beautiful High-Definition (HD) video, 14 megapixels to capture brilliant images, features like Magic Filter that transform average photos into works of art, and AF tracking so your subjects are always in focus. With so many impressive features, the only question consumers will ask themselves is how powerful they want their wide-angle zoom lens to be: 7x on the STYLUS-7040 and STYLUS-7030 or 5x on the STYLUS-5010?
The Stylus power is balanced with a new graphical user interface (GUI) for easy operation and new OLYMPUS software for rapid downloading and improved photo organization with Geotagging and Face Recognition functionality. The new Stylus family also comes in a range of colors to suit your individual style.
Variety of Wide-Angle Zoom Lenses
With the new Stylus family of cameras, you can choose the wide-angle zoom that best suits your needs. The STYLUS-7040 and STYLUS-7030 offer a 7x (28mm – 196mm equivalent) lens that gives you the versatility for close and distant subjects alike. If you prefer a slimmer body with a shorter zoom, the STYLUS-5010 has a wide-angle 5x (26mm – 130mm equivalent) zoom that will suit your needs.
HD Videos and HDMI Control for a Home Theater Experience
The STYLUS-7040 and STYLUS-5010 shoot gorgeous 720p HD videos, so you’ll never miss the chance to capture the scene. Activating HD recording is incredibly easy with a dedicated one-touch button, and playback is also a breeze. Now, you’ll be the hit of the party or any family function when you proudly display your brilliant images and videos on high-definition televisions. Simply connect the camera to an HDTV with an HDMI™ cable, which can be purchased separately at any consumer electronics store. With HDMI Control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your favorite couch.
14 Megapixels for Superior Image Quality
All three Stylus cameras offer a 14-megapixel image sensor enabling consumers to achieve consistently sharp and vivid images when producing large-format prints or cropping/enlarging a portion of an image.
AF Tracking for Friends and Man’s Best Friend
AF Tracking technology locks your fast-moving subject in focus, and continuously adjusts focus and brightness. This enables you to keep fast-moving and unpredictable subjects like small children and pets in focus for the perfect shot. There’s even a specially designed AF Tracking “Pet Mode” for animal lovers.
Express Your Inner Artist with Magic Filter
In-camera Art Features debuted on Olympus E-System DSLR (digital single lens reflex) cameras last year. A similar feature, entitled Magic Filter, has been developed for the new Stylus cameras. Magic Filter enables the user to enhance and customize images as they’re being captured. This translates into more fun and flexibility as customization is no longer limited to using expensive and time-consuming computer software. The new Magic Filter includes:
• Pop Art – Enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s;
• Pin Hole – Reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center;
• Fish-Eye – Emulate the wide-angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame; and
• Drawing – Turn your image into a sketch outline for children to color.
Blur-Free Photos Two Ways
Dual Image Stabilization combines two technologies – mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization – to provide one powerful anti-blur solution for capturing great images whether the photographer or the subject is moving. Olympus’ mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the image sensor to compensate for camera movement, which often occurs in low-light conditions when shutter speeds are slower. Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds that prevent blurry images often caused by a moving subject. By combining the two technologies, users of the new Stylus cameras are able to take crystal-clear images in any shooting situation.
Never Miss a Detail with Shadow Adjustment Technology
Shooting outdoors in bright daylight can be tricky because of the extreme contrast between dark shadowed areas and bright sunlit areas. While the human eye is capable of detecting the nuances between dark and light and all the details in between, image sensors traditionally have not been quite as sensitive. These Stylus cameras address this challenge head-on with Shadow Adjustment Technology, which compensates for extreme contrast where the shadow areas are underexposed and lack visible detail. With this technology, users can preview and capture images with the same contrast as the naked eye.
In-Camera Panorama for the Ultimate Vista
In-Camera Panorama mode captures three images and stitches them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama. To create the ultimate panoramic picture, consumers can use the OLYMPUS Software to stitch up to 10 images together.
Availability & U.S. Pricing
The STYLUS-7040, STYLUS-7030 and STYLUS-5010 will be available in February 2010. They include: wrist strap, camera WIN/Mac USB cable, audio/video cable, Li-Ion rechargeable battery, warranty card and manual and OLYMPUS software on the camera.
STYLUS-7040 Estimated Street Price: $249.99
STYLUS-7030 Estimated Street Price: $199.99
STYLUS-5010 Estimated Street Price: $199.99
This article was last modified on January 18, 2023
This article was first published on January 8, 2010
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