New Lynda.com Courses on Photography & Social Media Marketing

Theresa Stone

Here are some of the courses recently unveiled at online training provider Lynda.com:
Photo Assignment: Backlit Portraits
With Derrick Story
Watch a trailer.
Photo Assignment: Backlit Portraits is an interactive video course in which participating photographers can view and discuss each other’s work. Professional photographer Derrick Story shows how to make onsite adjustments in a portrait shoot where backlighting is predominant. He teaches how to work with reflectors to bounce light into the areas that need it, and he explains how to use spot metering to control the exposure for the subject’s face. At the end of the course, Derrick describes how to upload photos to Flickr for review and comment.
Photo Assignment: Fill Flash Portraits
With Derrick Story
Watch a trailer.
Photo Assignment: Fill Flash Portraits is an interactive video course, where participants learn how to augment outdoor lighting with a typical flash. Derrick Story shows how to use professional techniques to take great shots in a variety of situations, including full sun, partial shade, or even with odd cross-shadows. Derrick teaches how to create clean, natural-looking portraits even when the sun is at the worst possible angle. At the end of the course, Derrick describes how to upload photos to Flickr for review and comment.
Social Media Marketing with Facebook and Twitter
With Anne-Marie Concepción
Watch a trailer.
In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company’s brand, increase sales, drive traffic to a site, and engage with customers using two of the hottest social networking venues today, Facebook and Twitter. Anne-Marie teaches not only the fundamentals of social media marketing, but also how to create a professional, top-level presence that can put a company in the viral marketing sweet spot. From creating Facebook fan pages to crafting the most perfect Twitter bio for SEO, Anne-Marie dives into the details of both services, and discusses the best third-party add-ons that maximize the social marketing impact.