Total magazine rate-card-reported advertising revenue for the month of October increased 3.5% compared to October of last year, closing at $2,341,854,593, according to Publishers Information Bureau (PIB). Ad pages totaled 24,416.75, down 2.1% from October 2004. Year-to-date, PIB revenue closed at $18,536,863,138, an increase of 7.2% from the same period last year, with ad pages totaling 195,560.41, a 0.3% gain.
October 2005 vs. 2004
Five major advertising categories increased their PIB revenue and pages over last year. In October, top gainers included the Retail; Food & Food Products; Financial, Insurance & Real Estate; Drugs & Remedies; and Toiletries & Cosmetics. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.) The Finance category generated the largest increases in both pages (33.2%) and dollars (22.7%).
January – October 2005 vs. 2004
Year-to-date, seven of the 12 major advertising categories generated increases in PIB revenue and pages: Financial, Insurance & Real Estate; Media & Advertising; Direct Response Companies; Toiletries & Cosmetics; Food & Food Products; Retail; and Public Transportation, Hotels & Resorts. Double-digit PIB revenue and page growth was recorded by the Financial, Insurance & Real Estate.
"We’re happy to see Drugs & Remedies post its third month of page and revenue growth, especially in light of continuing pressures on direct-to-consumer pharmaceutical marketing," remarked Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. "And, for the third time this year, Toiletries & Cosmetics ranks as the top advertising category for magazines. In October, ads for cosmetics and beauty aids helped drive much of the growth."
This article was last modified on November 15, 2005
This article was first published on November 15, 2005
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