Total magazine rate-card-reported advertising revenue for the month of November increased 4.4% compared to November of last year, closing at $2,353,453,885, according to Publishers Information Bureau (PIB). Ad pages totaled 25,076.49, down 1% from November 2004. Year-to-date, PIB revenue closed at $20,894,222,326, an increase of 6.9% from the same period last year, with ad pages totaling 220,667.67, a 0.2% gain.
November 2005 vs. 2004
Seven major advertising categories increased their PIB revenue and pages over last year. Double-digit gains were seen in Drugs & Remedies (+39.9% PIB revenue and +30.2% pages) and Retail (+18.4% PIB revenue and +16.2% pages). Drugs & Remedies posted its fourth month of revenue growth in November. Other gainers included Media & Advertising; Apparel & Accessories; Direct Response; Public Transportation, Hotels & Resorts; and Financial, Insurance & Real Estate.
January – November 2005 vs. 2004
Year-to-date, eight of the 12 major advertising categories generated increases in PIB revenue and pages: Drugs & Remedies; Financial, Insurance & Real Estate; Media & Advertising; Direct Response; Toiletries & Cosmetics; Food & Food Products; Retail; and Public Transportation, Hotels & Resorts. Double-digit PIB revenue and page growth was recorded by the Financial, Insurance & Real Estate.
"Drugs & Remedies category continued its strong performance, due to growth across the board-from ads for pharmaceutical houses to medicines and proprietary remedies," stated Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. "We’re also pleased to see the second straight month of Retail growth, driven by mass market stores. Automotive remains soft, reflecting category dynamics."
This article was last modified on December 13, 2005
This article was first published on December 13, 2005
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