lynda.com, Inc. (www.lynda.com) announces today the acquisition of FForward, Inc., the parent corporation that produces the Flashforward Conference and the Flash® Film Festival, which was originally co-owned and founded by lynda.com, Inc. with United Digital Artists Productions, Inc. The Flashforward Conference was the first event in the world focused on Macromedia Flash, and boasts a legacy of 14 events in San Francisco, New York, London and Amsterdam, serving over 20,000 attendees over the past six years. In addition, the Flash® Film Festival has presented over 200 awards to top-designed Flash web sites and applications, to winners from over 30 countries.
lynda.com, Inc. is a training company that has been on the Web since 1995, publishing books and training videos on Macromedia, Adobe, Apple, Corel, and Microsoft products as well as photography, design, and development. In addition to the 20,000 past Flashforward attendees, lynda.com has over 40,000 direct customers, with tens of thousands using their subscription-based video service, the Online Training Library™.
Under full ownership by lynda.com, the Flashforward Conference will expand into new markets, while providing customers, subscribers, and attendees with fresh insight into the latest design and development techniques using Macromedia® Flash® and related tools and technologies.
“We are thrilled to have the opportunity to take Flashforward in new and exciting directions. With the impending Adobe acquisition of Macromedia, lynda.com is the clear choice to produce this conference, as we offer more training for Macromedia and Adobe tools than any other training company in the world. We will create an event that will be educational, inspirational and essential to the industry, without losing its original flavor,” says Lynda Weinman, President of lynda.com, Inc.
lynda.com will retain full rights to the name Flashforward and Flash® Film Festival. The Flashforward Conference and Flash® Film Festival will now be billed as “lynda.com presents: Flashforward and the Flash® Film Festival.” New dates and locations will be announced shortly at https://www.flashforwardconference.com.
“We have plans to leverage the lynda.com Online Training Library™ so that all Flashforward attendees can become subscribers as part of their conference package. Also, Online Training Library™ subscribers will get a discount to attend the Flashforward Conference and Flash® Film Festival. We will be able to expand our online Flash training with fresh voices from Flashforward speakers. It’s going to be an amazing opportunity for synergy and expansion.” says Weinman.
For more information on the lynda.com acquisition of the Flashforward Conference and Flash® Film Festival, please call Megan Andersen, lynda.com Marketing Manager at 888-335-9632 or email me***@***da.com.
lynda.com is an award-winning provider of Hands-On Training™ instructional books, CD- and DVD-based video training, self-paced online learning, and events for creative designers, instructors, students, and hobbyists. Since 1995, lynda.com has been helping people learn fundamental design principles along with the latest software, technologies, and techniques to communicate more effectively in print, on the Web, and through motion graphics.
This article was last modified on January 3, 2023
This article was first published on August 9, 2005
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