In the May 2011 issue of The Atlantic, Michael Bierut talks about the process of designing a logo for the New World Symphony. And he doesn’t just talk: He shares early sketches from his notebook and the notebooks of Frank Gehry (who designed the symphony’s new hall) and conductor Michael Tilson Thomas.
The full article (“Project: First Drafts”) is worth a look, but if you only have a few minutes, at least watch Michael Bierut’s video and see how he was inspired by sounds waves and the movement of a conductor’s baton to create a logo that feels like music.
Click the screenshot below to open the video in a separate window:
This article was last modified on December 14, 2022
This article was first published on April 20, 2011
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