Learning about 3M VAS: A CreativePro Conversation

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In this CreativePro Conversation, David Blatner chats with Sean Springer of 3M. Sean is an application engineer working on the VAS team. VAS—Visual Attention Software—serves as a “first glance” tool that simulates how people will see the visuals on your website or printed design. Through the web app or plug-in for Photoshop, Illustrator, or XD, VAS analyzes your designs and provides feedback as to what is attracting a reader’s attention, and what might distract from it.

Sean and David spoke about this AI-powered technology—including how 3M’s history in road safety products played a role in its inception—during CreativePro Week 2021.

David Blatner is the co-founder of the Creative Publishing Network, InDesign Magazine, and the author or co-author of 15 books, including Real World InDesign. His InDesign videos at LinkedIn Learning (Lynda.com) are among the most watched InDesign training in the world. You can find more about David at 63p.com.
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