Learning about 3M VAS: A CreativePro Conversation

In this CreativePro Conversation, David Blatner chats with Sean Springer of 3M. Sean is an application engineer working on the VAS team. VAS—Visual Attention Software—serves as a “first glance” tool that simulates how people will see the visuals on your website or printed design. Through the web app or plug-in for Photoshop, Illustrator, or XD, VAS analyzes your designs and provides feedback as to what is attracting a reader’s attention, and what might distract from it.

Sean and David spoke about this AI-powered technology—including how 3M’s history in road safety products played a role in its inception—during CreativePro Week 2021.