Press Release
What: Learn the Legendary Design Process of Chermayeff & Geismar
When: Thursday, March 24th, 4 PM EST
Where: Online
Price: $69
Creating a simple, potentially iconic trademark isn’t simple at all. Successfully extracting the essence of a brand and representing it in a focused, appropriate, and memorable image is always a complex challenge.
Chermayeff & Geismar partner Sagi Haviv — recently called a “logo prodigy” by The New Yorker — walks us through his firm’s time-tested approach to identity design, an approach the firm has held for many decades and that produced iconic trademarks such as Chase Bank, Mobil Oil, NBC, and more.
In this presentation you’ll learn:
– The criteria a potentially iconic logo must meet
-The process to ensure a successful and effective identity design solution for a client
– Some of the challenges you might face when working for major clients and what steps can you take to overcome them
– How the Chermayeff & Geismar approach has held up over the decades, even in light of the radical changes in technology and rise of multimedia ??
Click here to register.
This article was last modified on January 18, 2023
This article was first published on March 21, 2011
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