Press Release
iStockphoto has partnered with fellow Calgary-based company, Benevity Social Ventures, Inc., on a
phased program to enable iStock clients, contributors and employees to easily make microdonations to the charities of their choice from within the iStockphoto.com site.
This innovative philanthropic initiative will be implemented in several phases over the coming months, beginning with iStock making a charitable donation on every purchase of select credit packs, up to a total of $500,000 in 2010.
Subsequent plans include enabling artists to contribute royalties to their chosen charities, providing clients with the ability to add a “top-up” donation to any purchase, and delivering a unique workplace giving program for employees.
iStock expects to partner with strategic sponsors to match donations as the program advances. Once implemented, iStock stakeholders will be able to contribute in a variety of ways, to more than 750,000 charities across North America. Canadian and American donors are eligible to receive a tax receipt for all donations made by them.
iStock asks members to vote today to determine the short list of charities to feature as phase one of the program takes shape. Voting will close on March 20, 2010, with the iStock charitable donation beginning in April.
This article was last modified on January 18, 2023
This article was first published on March 15, 2010
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