IPA, The Association of Graphic Solutions Providers, announces a new 2-part webinar series examining digital asset management strategies and solutions, to be held from 12:00–1:30 PM on January 16 & 17, 2008. Complete details are online at www.ipa.org/DAM.
The program will share how to implement a flexible and scalable digital asset management (DAM) system that effectively manages client’s assets for multiple media delivery – a critical component to a graphic solution’s provider’s future business success. Brand owners’ increasing number of multi-channel targeted marketing programs has caused an explosion in the number of digital assets to manage. Clients are recognizing the need for a sophisticated DAM system that supports marketing across multiple media and allows for increased collaboration between their communication suppliers. In this two-part online series, independent DAM expert, Tony McCarthy, will discuss the benefits and technologies of DAM and describe how choosing the right system is something a company does once, then leverages over and over for many clients. Session topics include: conducting a DAM needs analysis, analyzing the top five commercially available DAM solutions, examining an 8 step plan to deploy a DAM Solution – from software installation to public launch, ensuring your disaster recovery strategy, measuring and reporting the ROI of your solution for you and your clients, and packaging and selling your DAM solution to existing clients and prospects. Register at www.ipa.org/DAM
About IPA
For more than 100 years, IPA, the Association of Graphic Solutions Providers, has been tracking, evaluating, and promoting technology and management innovations to keep members in the forefront of the graphic communication industry. IPA membership includes the most forward thinking, digitally competent graphic solutions providers in North America. They are pioneers in exploring emerging technologies and specialize in serving the publishing, advertising, catalog, interactive multimedia and packaging markets. They are leaders in applying those technologies to new digital workflows and processes and excel in building profitable business models to expand their businesses. More information about IPA is available at www.ipa.org or at (800) 255-8141.
This article was last modified on January 5, 2023
This article was first published on January 7, 2008
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