Interwoven, Inc. (NASDAQ: IWOV), a global leader in content management solutions, has added new capabilities to Interwoven LiveSite, enabling marketers to deliver a richer visitor experience. Interwoven LiveSite allows businesses to dynamically deliver content, offers, and an overall Web experience targeted to specific visitor segments, whether those segments include anonymous site visitors or known customers.
The enhanced capabilities of Interwoven LiveSite 3.1 help marketers to:
* Target content to anonymous Website visitors based on a variety of factors (such as geography, day, time, referring URL, search term, click stream, operating system, and browser).
* Improve search engine optimization and natural search rankings with the use of search engine-friendly URLs.
* Control sections of a Web page with new tag libraries for targeted, dynamic promotions and content, while IT maintains the integrity of the Web page in its existing environment.
“TrueCredit.com focuses on empowering millions of consumers to understand personal credit management and achieve greater financial well-being through our easy-to-use online products and services. This requires sophisticated solutions that our marketers can use to rapidly deliver an optimal Web experience for our members,” said Patrick Nieman, vice president of engineering for TransUnion’s TrueCredit.com. “Interwoven has helped us transform our online business processes, and we look forward to the benefits of the new Interwoven TeamSite and LiveSite capabilities.”
“Driving potential customers to your Website is important, however, the more difficult part of the equation is engaging them with relevant and compelling content once they arrive,” said Joshua Lindsey, director of Web Solutions at Ironworks Consulting. “The added capabilities to Interwoven LiveSite will help our clients target the experience for each visitor, keeping them engaged and increasing conversions with tailored content.” “Web site ‘Engagement’ is critical for the success of our client’s online presence”, said Aman Datta, vice president at Roundarch. “Instead of serving one-size-fits-all content, the sophisticated targeting tools in Interwoven LiveSite enable us to deliver a relevant and engaging multi-channel Web experience – even to anonymous visitors.”
“Despite the dramatic growth in investments to increase Website traffic, most organizations are not getting the results they expect – conversions are low, abandonment rates are high, and site visitors are unsatisfied,” said Ben Kiker, chief marketing officer at Interwoven. “The businesses that are winning on the Web today are those that understand how to deliver more relevant, targeted, and engaging online experiences. The new capabilities in Interwoven LiveSite allow businesses to better engage their customers online, and enable them to hit the Web marketer’s bull’s eye: increased conversions, customer loyalty, satisfaction, and retention.”
Interwoven is hosting a series of Webcasts and demonstrations about the new capabilities of LiveSite 3.1 and TeamSite 6.7.2. Please register for the Webcast series at www.interwoven.com/innovations.
This article was last modified on January 8, 2023
This article was first published on September 19, 2008
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