Terrence Moline is a culture builder and connector of creative minds delivering media and cultural artifacts. Originally from New Orleans, he’s now based in Austin, where he runs a national design agency focused on social justice issues. His clients range from Princeton and the NAACP to local mom-and-pop businesses that need strategic media support to stay afloat.
Terrence is also a speaker at The CreativePro Design + AI Summit where he will talk about AI in Design Business Process and have a little fun with generating AI content.
How do you feel about GenAI? Has that changed over time?
I’m hopeful, because AI can fill the gaps in creative and strategic tasks most of us couldn’t afford to delegate.
I’m also fearful, like when I first read Ray Kurzweil’s Age of Spiritual Machines in ’06—it intrigued me, but also scared me into learning more about technology.
And I’m excited about reimagining ideas from my 30-year-old sketchbooks using tools like Adobe Firefly.
These feelings—hope, fear, and excitement—are constantly rotating.
What’s one way you’ve been using AI in your work recently?
It’s like asking how I’ve been using the internet—it’s everywhere in my process. Lately, I’ve been using AI as a sounding board. For example, before sending proposals, I upload client info into ChatGPT to analyze our unique selling position.
This morning, I asked AI to review my initial draft of a report cover. I work on projects that deal with complex human issues that are beyond the expertise of an individual. AI helps me improve my concepts to make them more visually appealing and effective for clients and their target audiences. Even though we usually rely on humans for feedback, AI can be a useful tool for creative professionals, especially when we don’t access to the necessary information about our target audience, client or organization.
What’s your biggest concern about AI in design?
William Gibson stated “The future is already here—it’s just not evenly distributed.
My concern is that many artists and people of color, may be left behind. While we often lead cultural change, we don’t always ride the wave of technological advancement.
What’s your mission with AAGD?
Our mission is to help Black creatives thrive professionally and provide support when they need it. Keeping up with technology is key to staying ahead.
In our membership site, we heavily promote the use of AI for design business. Our focus is reinforce that we are creative professionals, not designers. We use design to create media and in coordination with technology seek stronger insights on pricing, contracts, ethnography, collaboration: everything a traditional design organization but enhanced with ai and not always relying on industry norms to chart the path for our future creatives, media makers and visual communicators.
If you could improve AI tools, what would you change?
Honestly, it’s hard to keep up—it’s overwhelming! But one thing that must change is the inclusivity of AI-generated images, which requires active participation in training the machines.
More Resources To Master Design + AI
Join us December 9–10 for the 2nd annual Design + AI Summit—the essential HOW-TO event to help designers leverage the power of AI to create quality work more efficiently.
With 12 great sessions from internationally renowned experts, you will take away practical techniques to help you master a wide range of GenAI tools.
The AI revolution is here, and this is your opportunity to future-proof your design career. Don’t get left behind. If you want to discover how you can thrive with AI tools, you can’t afford to miss this event.
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This article was last modified on October 16, 2024
This article was first published on October 16, 2024
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