The Industry Measure today released its special report, “Publishing Forecast 2007: The Industry Measure Perspective on the Challenges and Opportunities for the Publishing Industry in the Next 12 Months and Beyond,” the Industry Measure’s look at the year ahead for book, magazine, and catalog publishers. The 146-page report analyzes the prevailing economic environment, the current state of the publishing industry (drawing on U.S. government data, industry association data, as well as The Industry’s Measure’s own 11-year historical database of survey results), and details the major forces these highly dynamic markets will have to contend with in the next year. “Publishing Forecast 2007” also takes an in-depth look at the most recent Industry Measure survey results on such hot topics as multichannel marketing and publishing, online/remote proofing, offshoring of print, digital and variable-data printing, and more. The report also presents The Industry Measure’s latest investment projections for more than 100 equipment, hardware, and software categories.
"Top 10 Sales Opportunities, All Publishing Companies, Summer 2006"
“Publishing Forecast 2007” also provides a comprehensive look at current media trends, analyzing how new media technologies and platforms, and an increasing emphasis on multichannel marketing and publishing, are creating unprecedented challenges — and opportunities — for publishers of all stripes.
“Publishing Forecast 2007” complements The Industry Measure’s “Printing Forecast 2007” (published in October 2006), which covers the commercial printing and prepress markets, and “Creative Forecast” (to be published in December 2006), which covers the graphic design and production markets. These three individual reports are also available in discounted “combination packs.”
Industry Measure reports are available for online purchase at the Industry Measure eStore in PDF format (https://www.theindustrymeasure.com).
According to the Report
In Summer 2006, the top three planned investment categories for all publishers were workstations, flat-panel LCD monitors, and desktop publishing software;
In Summer 2006, 48% of catalog publishers said that “e-mail promotions/e-letters” were becoming more important for the promotion of their products, while 17% said that “print catalog mailings” were becoming less important;
In Summer 2006, 18% of all publishers had worked on at least one personalized, customized, or variable-data print project in the previous 12 months.
Availability
The Industry Measure special report, “Publishing Forecast 2007: The Industry Measure Perspective on the Challenges and Opportunities for the Publishing Industry in the Next 12 Months and Beyond” is available for purchase by visiting the secure Industry Measure eStore online at www.theindustrymeasure.com or by phone at 866-873-6310. The price for the 146-page report is $995. Industry Measure eStore customers can download this report in PDF Acrobat format immediately after purchase. An Executive Summary of this report is available for $99.
About The Industry Measure
The Industry Measure (formerly TrendWatch Graphic Arts) specializes in the assessment of trends and changes in graphic communications markets by providing timely and strategic information, hard-hitting market analysis and concise expert opinion. The reports have earned the reputation for containing the most reliable and timely industry intelligence in the graphic arts and graphic design marketplaces. The Industry Measure can be reached on the Web (www.theindustrymeasure.com), via email (in**@****************re.com) or toll-free by phone at 866-873-6310.
This article was last modified on January 18, 2023
This article was first published on November 27, 2006
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