InDesigner: San Francisco Bay Brand
This article appeared in Issue 132 of InDesign Magazine.How consistent design and efficient processes make for a successful product packaging workflow
In the competitive world of retail packaging, many companies update their product branding over time to ensure that they stay refreshed, relevant, and innovative. However, when San Francisco Bay Brand, a natural fish food manufacturer with over 50 years in the aquatics industry, completely revamped their packaging design, they soon found their customers didn’t recognize them any more.
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