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InDesign and Advertising

This article appeared in Issue 136 of InDesign Magazine.

How to control advertising projects in InDesign.

Whether you work in an in-house graphics department, at an agency, or as a freelancer, the chances are at some point in your career you will have to build layouts for some sort of advertising campaign, big or small.

Most advertising projects involve creating multiple layouts for different formats, sizes, and aspect ratios, so an important “before you begin” best practice is to nail down as many of the expected publication formats as you can, preferably with the specs for each one. We’ll cover how to use InDesign to help tame that beast.

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