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InDesign and Advertising

This article appeared in Issue 136 of InDesign Magazine.

How to control advertising projects in InDesign.

Whether you work in an in-house graphics department, at an agency, or as a freelancer, the chances are at some point in your career you will have to build layouts for some sort of advertising campaign, big or small.

Most advertising projects involve creating multiple layouts for different formats, sizes, and aspect ratios, so an important “before you begin” best practice is to nail down as many of the expected publication formats as you can, preferably with the specs for each one. We’ll cover how to use InDesign to help tame that beast.

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Alan Gilbertson is a designer and creative director living in the Tampa Bay area of Florida, the "Sun Coast" of the United States, where, except once in a while during hurricane season, he doesn’t miss the weather of his Scottish hometown one bit.
  • Mel Severin says:

    This is very helpful, thank you so much!

    Under “Cloud sharing is caring,” you say “(To avoid unexpected grief, make sure you have the correct library set as the “Current default” any time you are working on the project.)”

    How do I set a CC Library to be the default library so that it’s the one that opens when I open the InDesign file?

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