A post on John Nack’s blog alerted me to a fascinating piece done by radio and television commentator Charles Osgood on the evolution of the CBS eye logo.
Watch the video for the creative brief, original sketches, and the logo’s eventual domination on air, on paper, and on buildings.
This article was last modified on January 5, 2023
This article was first published on October 20, 2009
Commenting is easier and faster when you're logged in!
Recommended for you
Getting Rid of Text Size Parentheses
Jesi wrote: ...When I copy and paste the entire ad into a different template and...
TypeTalk: Which Flavor of OpenType Is Best?
There are two kinds of OpenType fonts: CFF and TTF. Learn the difference and whi...
InDesign Magazine Issue 126: Charts and Graphs
We’re happy to announce that InDesign Magazine Issue #126 (October 2019) is...