History of the CBS Eye Logo
A post on John Nack’s blog alerted me to a fascinating piece done by radio and television commentator Charles Osgood on the evolution of the CBS eye logo.
Watch the video for the creative brief, original sketches, and the logo’s eventual domination on air, on paper, and on buildings.
This article was last modified on January 5, 2023
This article was first published on October 20, 2009
