Art directors, graphic designers and advertising executives are always on call for big ideas — an expectation that can occasionally push the boundary of sanity. Starting today and continuing through November 3, Getty Images (NYSE:GYI) , is offering creatives a coffee break escape with an interactive online game called "Gestalt," found at www.gettyimages.com/rfzone. While the mental benefits are considerable, the game offers more tangible rewards as well.
Patterned after Rorschach inkblot therapy designed to reveal deeper meanings, Gestalt engages players in a quick and entertaining game that refreshes their inspiration. After each "therapy session," players are entered into a daily drawing to win $1,000 as well as a drawing at the end of the promotion to win one of six exciting fantasy experiences:
- Animal Instinct — Travel on safari in Africa with National Geographic
- Speed — Attend Formula 1 racing in Monaco
- London Calling — Attend a major sporting event in London, working alongside one of Getty Images’ top photographers
- Darwin’s Dream — Visit the Galapagos Islands with National Geographic
- All-Star Game Blowout — Attend an American All-Star sports fantasy weekend of the winner’s choice
- Fashionista — Experience Fashion Week in New York City
"Our customers typically view imagery from a practical perspective — as a means of communicating with their audiences," said Robert Gubas, VP of marketing at Getty Images. "Gestalt offers them a rare opportunity to view imagery from a personal perspective as it takes shape in front of their eyes on the computer screen — or perhaps on the Tanzanian plains or one of the other fantasy experience destinations."
The game begins with players entering a virtual therapist’s office, taking a seat and selecting one of three inkblots to play. For each inkblot chosen, 10 royalty-free images will appear and players will be challenged to find the image contained within the inkblot. Players will see if they selected the right inkblot as well as how fast they responded.
"When Getty Images asked us to develop an unconventional vehicle to showcase their vast selection of royalty-free imagery, our goal was to connect with customers in an intimate, exploratory way," said Dave Remer, CEO and Creative Director of remerinc, the creative marketing agency that designed Gestalt. "Using kitschy inkblots and tongue-in-cheek psychological phrasing, we created an online game that we believe is as rejuvenating as it is entertaining."
Anyone can play Gestalt, but to win prizes, players must be from the following eligible markets: U.S. (excluding Florida), Australia, Canada, France, Germany, Ireland, New Zealand, Spain, Switzerland and UK. To experience Gestalt and for full contest rules and eligibility requirements, visit: www.gettyimages.com/rfzone
About Getty Images
Getty Images is the world’s leading creator and distributor of visual content and the first place creative professionals turn to discover, purchase and manage imagery. The company’s award-winning photographers and imagery help customers create inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Headquartered in Seattle, WA and serving customers in more than 100 countries, Getty Images believes in the power of imagery to drive positive change, educate, inform, and entertain. Visit Getty Images at https://gettyimages.com/.
This article was last modified on January 6, 2023
This article was first published on October 6, 2006
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