Small business experts Peleg Top, co-founder of Marketing Mentor, and Mary-Lynn Bellamy-Willms, CEO of Suburbia Advertising and Founder of FunctionFox, will be sharing information about how small design firms can stay financially sound in these troubling times at a free seminar on November 6 at Blank Spaces, Los Angeles, CA.
This one of a kind collaborative presentation is designed for both solo practitioners and small creative firms to enable them to create more profit from their businesses.
According to the Small Business Association, fifty percent of businesses will close their doors within the first five years. One of the main reasons for failure is financial mismanagement.
“The number one reason small design firms don’t succeed is because owners underestimate just about everything that it takes to manage, sustain and grow a business,” says Bellamy-Willms. “In these troubling financial times, it’s more important than ever for design professionals, who may possess great creative skills but lack the business knowledge, to take better control of their financial futures,” she says.
Topics the seminar will cover include:
* How to understand and implement key metrics and formulas
* How to determine appropriate billable rates
* What firms should be billing based on your staffing
* The difference between performance-based and value-based compensation
* How to talk to clients about money
* How to get clients to reveal their budget
* What to say to build trust with clients and charge the fees firms want
Seminar Details are below:
Date: Thursday, November 6, 2008
7:00 pm – registration and networking
7:30 pm to 9:00 pm – presentation
Place: Blank Spaces
5405 Wilshire Blvd, Los Angeles
(Between La Brea and Fairfax Blvd.)
To register: www.functionfox.com/beprofitable
This article was last modified on January 6, 2023
This article was first published on October 30, 2008
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