BGT Partners, an award winning independent interactive marketing agency, announced the launch of Enviralmarketing.com, an online resource for marketers to access and share information about successful and sustainable green programs. The site will serve as a forum for business leaders to showcase “enviralmarketing” best practices amongst industry peers.
Enviralmarketing.com was born out of BGT’s commitment to the environment and support for their client’s green initiatives.
“We don’t have all of the answers,” said David Clarke, Managing Partner at BGT Partners. “What we do know is that there is a lack of clear-cut guidelines on how to deploy an impactful online environmental program. In order to address this we invite marketers to gain insights to our thought leadership and share their triumphs and challenges in the integration of green initiatives to their marketing programs.”
Consumer attitudes towards environmentally sustainable products and services are evolving in our current economic climate. For marketers, consumption and regulation are going to drive green strategies and the challenge lies in leveraging both to drive business goals.
“Being environmentally conscious is no longer a feel good thing for consumers, it is beginning to be perceived as an investment in the future and a financially viable solution for the present – a kind of recession induced environmentalism,” said Clarke.
Enviralmarketing.com offers visitors:
-Thought leadership articles addressing challenges faced by marketers as well as green campaign reviews, and commentary on current trends
-Contributions by guest writers (coming soon)
-Links to popular top green lists and rankings – Read Fortune’s list of the Top 10 Green Giants
-Environmental themed photo and video galleries
-Posts of the latest “green marketing” news and information
For more information about Enviralmarketing please visit www.enviralmarketing.com .
This article was last modified on December 17, 2022
This article was first published on May 23, 2008
Commenting is easier and faster when you're logged in!
