eBay Unveils a New Logo
Set the WayBack machine for 1995. Designers were installing Photoshop 3 from floppy disks to take advantage of its new-fangled layers feature. And a 6 megapixel digital camera cost cost more than the median household income in the US ($35,000).
How times have changed. But one thing that hadn’t changed since 1995 was the eBay logo. At least until this week, when the online auction giant finally replaced it with a tweaked version. The colors of the new logo are similar to the old one, but the letters are no longer floating around. They’re also spaced out more (though still touching just a little) and are set in a much slimmer font.
eBay is just the latest in a series of high profile logo changes, coming on the heels of Microsoft’s logo reboot, and Twitter’s new version of Larry the Bird earlier this year.
You can check out the new logo up close and read the accompanying letter from Global Marketplaces President Devin Wenig on the announcement page at eBay.
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Took out any personality. Cleaner but boring!
Someone is rubbing their hands together, money for old rope.
seems kinda weak to me.
The old logo was no masterpiece, but at least it had character. The new one is blandness and mediocracy personified.