Designer Imagines Beer in Pantone Swatches

Spanish designer Txaber imagines a world where beer lovers choose their brew by Pantone color. Wrapping the suds in cans and bottles with nothing more than a field of color paired with the brew type and Pantone number, the designer lets the product inside speak for itself.

The design features a striking contrast between the color field—which takes up a majority of the container—and the silver rectangle imprinted with the Pantone color. The Pantone and brew names are displayed in the Hipstelvetica typeface, available as a free download on Behance. I feel like the modern typeface was used to bring an unneeded edge to the products, but maybe I’m just a Pantone chip purist.

I’m not a beer drinker, but being from Colorado I’ve made a hobby of beer label appreciation, and even I think the beer looks enticing in this simplified approach to packaging. In fact, I’ve set aside my beer aversion and chosen Golden Ale because of its Pantone 1595C hue. Delicious! I can imagine shopping for other products this way as well, “I’ll have the Pantone 440C chocolate, please!”

Leave it to my favorite Belgian to point me toward this beery find. And to get me thinking about chocolate!

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Posted on: September 23, 2014

Erica Gamet

Erica Gamet has been involved in the graphics industry for an unbelievable 30 years! She is a speaker, writer, and trainer, focusing on Adobe InDesign and Illustrator, Apple Keynote and iBooks Author, and other print- and production-related topics. She is a regular presence at CreativePro Week’s PePcon and InDesign Conferences, and has spoken at ebookcraft in Canada and Making Design in Norway. You can find Erica’s online tutorials at CreativeLive and through her YouTube channel. When she isn’t at her computer, she can be found exploring her new homebase of Seattle and the greater Pacific Northwest.

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