Creativepro.com readers can subscribe to “Before & After” at a discount. Click here to learn more.
Ever wonder how such boring letters as IBM are transformed into one of the most distinctive logos in the world? The art of logo-making combines understanding a company’s products, audience, branding and other intangibles. But at its heart, a logo starts with a name — the company name.
By looking at the shapes of the letters that form your company’s name, you can unlock interesting graphic possibilities. Simply by changing the angle or spacing of letters you can create a memorable logo.
See how easy it is to turn letters into logos in this feature from our partner “Before & After” magazine.
We’ve posted this story as a PDF file. All you do is click this link “Discover the Logo in Your Name” to open the PDF file in your Web browser. You can also download the PDF to your machine for later viewing.
To open the PDF, you’ll need Adobe Acrobat (5 or higher) or Adobe Reader, which you can download here:
.
To learn how to configure your browser for viewing PDF files, see the Adobe Reader tech support page.
This article was last modified on July 18, 2023
This article was first published on February 27, 2004
Commenting is easier and faster when you're logged in!
Recommended for you
How to Export Images the Smart Way from Photoshop
Learn when to use Export As versus Save for Web when exporting images from Photo...
Find Change the Next Paragraph Style with a Script
I want to change all the paragraphs after a heading to have no indent... fortuna...
The Twelve Free Fonts of Christmas
Hope you were all good boys and girls this year so your holiday wishes come true...