Design Doyenne: Plazm Media’s Fluid Approach to Design
Swimming Success
Plazm lists among its clients MTV, Nickelodeon, Blue Note Records, Capitol Records, Fox Sports Network, Sony Pictures Entertainment and the 100+ store chain, Figaro’s Pizza (you can see the complete client list here). For the swimwear firm, Jantzen, which has its headquarters in Portland, the design team repositioned this brand by adding “sizzle,” as the local newspaper Portland Tribune described it. You can see for yourself if it meets that description, below.

In collaboration with John Jay of Wieden + Kennedy/ Tokyo (and Studio J here), Plazm has worked on the Nike Soccer “Free Yourself” campaign, for Lucasfilms’ Star Wars Episode 1 posters, and with the Portland Institute of Contemporary Art (PICA), the prestigious cultural center here.




Plazm serves Portland in other significant ways by creating designs for the annual Northwest Film and Video Festival, for example.

And in addition, Plazm has lured to Portland outstanding visiting designers such as type genius Matthew Carter (with the Portland AIGA) and graphic design radical David Carson (with Paul Platosh of Pacific Northwest College of Art).
Plazm’s work has been featured internationally in the Japanese design magazine IDEA with Plazm’s two-spread “Supersize” (seen below), which also won the Canadian magazine Adbusters Creative Resistance contest (5th place).

This article was last modified on January 3, 2023
This article was first published on November 5, 2002
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