Corbis Acquires eMotion
Corbis today announced the acquisition of eMotion, a leading provider of hosted solutions for managing and distributing digital media assets and marketing content. eMotion’s services add to Corbis’ existing image licensing, assignment & representation, and rights clearance services, broadening the complete solution available for editorial and commercial clients around the world.
“Our clients are increasingly seeking ways to manage the still and moving imagery they use in their creative projects,” said Mark Sherman, senior vice president of assigment & representation and emerging businesses. “We are meeting this growing demand with the acquisition of eMotion’s asset management systems, offering one of the industry’s best tools for managing digital assets – whether they be images, footage, or related marketing material.”
Headquartered in San Francisco, California, eMotion provides a powerful and cost-effective technology platform for managing and distributing digital media assets. Their system helps companies around the world, including ExxonMobil, Nationwide Insurance, Wyeth Consumer Healthcare, Birkenstock, and Starbucks, to better leverage their existing investments in media assets. eMotion was advised by Pharus Advisors.
“Corbis and eMotion’s services are a natural complement,” said Richard Fisher, CEO, eMotion. “Now, clients can not only find millions of images in one place, but also can gain simple and economically efficient access to the systems required to collaborate, manage and share those assets.”
“The eMotion digital asset management service is a key component of our marketing infrastructure,” said Steve Fehler, Creative Director at Birkenstock Footprint Sandals, Inc. the Novato, CA, based footwear distributor. “We think the combination of eMotion and Corbis will lead to a broader range of integrated media products and services becoming available to customers like us.”
“The ASP model for digital asset management has gained a lot of market traction, especially over the past eighteen months, with eMotion being one of the key players in that space,” said Mukul Krishna, Program Leader, Digital Media Practice at Frost & Sullivan. “Corbis stands to gain significantly through this acquisition as a tremendous value add to its customers through the tried and tested eMotion solution, that will give them the necessary punch to gain further market share. From eMotion’s perspective this acquisition immediately gives the company additional resources and a massive client base to sell into.”
eMotion’s services are immediately available to clients through the Corbis website (www.corbis.com) and Corbis’ team of worldwide sales professionals. Jon Schupp, senior vice president, sales & client services, will assume oversight of the eMotion business, and Richard Fisher, CEO of eMotion, will transition to a strategic consultant role within the organization.
About Corbis
Corbis (www.corbis.com) provides complete visual solutions used every day by publishers, advertising and design agencies, filmmakers, and other creative professionals to tell their stories with impact that goes beyond words. Our image licensing, assignment & representation, and rights services enable clients around the world to differentiate brands, sell products and services, support news stories, and entertain audiences. Corbis is headquartered in Seattle, with 19 offices throughout North America, Europe, and Asia.
About eMotion, Inc.
eMotion (www.emotion.com) is the leading provider of hosted business applications for managing marketing content and digital media assets. The eMotion platform is used daily by customers around the world to power and support business applications such as Marketing Extranets, Brand Portals and Digital Asset Libraries. eMotion customers include ABC Television, Bechtel, Toyota, Diageo, Discovery Communications, Inc., ExxonMobil, Starbucks, Birkenstock, The International Fund for Animal Welfare (IFAW) and many other brand-driven organizations.
