Once you’ve settled on a logo and related imagery, you must forever leave it alone. Don’t touch it. Repeat it exactly, over and over and over until you’re bored and beyond bored. The surprise is that’s what makes it strong! This 10-page article from issue 39 of Before&After Magazine lets you see how for UPS, the key to a successful look has been consistency.
Your brand guidelines will ensure that the look and voice of your logo remain constant.
© John McWade/Before & After Magazine, courtesy of Gaye Anne McWade.
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